A 23-year-old and a 17-year-old launched a streetwear brand, blending the older brother's business experience with the younger's trend-focused creativity.


Together, they turned their startup idea into a profitable reality, proving that age is just a number when it comes to building an apparel business.The idea didn’t start in a boardroom;
it started in a cramped, sweltering garage.
Rohan, fresh out of college at 23, was working a corporate job he despised. His younger brother, Aryan, was a 17-year-old high school student obsessed with the underground hip-hop scene and vintage thrift aesthetics.
While Aryan had an eye for oversized fits and bold graphic sketches, Rohan knew the practical side of turning those sketches into reality.
During one of their late-night brainstorming sessions, Aryan sketched a rough logo on the back of a notebook. Rohan, leveraging his business degree, quickly calculated the startup costs.
With pooled savings and a small loan from their parents, they had their initial capital to start a clothing brand.Because Aryan was a minor, Rohan had to officially register the brand as a sole proprietorship under his own name to handle contracts, taxes, and bank accounts.